DubCoin distribution system cover

Automating theDubCoin distribution system

ROLEProduct Designer
TEAMannie chang Ariana Cao Medha Rawat
TIMELINE3 months · 2025
OVERVIEWStudent Hackathon Hub Platform
overview

DubHacks rewards hackers with coins for attending workshops.

Dubcoins are DubHacks' incentive currency. Hackers earn them by attending workshops and redeem them for prizes.

Jump to final design
problem

The Dubcoin distribution system was the biggest pain point of 2024.

Everything ran through a single Excel sheet. Staff manually looked up hackers, edited rows, and verified student IDs — in a packed ballroom, under pressure. Lines stretched around the room. What should've taken minutes took three hours. Staff were overwhelmed.

insights

Staff were being used as the system — instead of a system doing the work.

We walked through last year's flow step by step: staff interviews, debrief notes, and every manual touchpoint.

Manual

Every transaction required a staff member to edit a spreadsheet by hand.

Screenshot of the Google Sheet DubHacks staff used to manually track DubCoin prize redemptions

Opaque

Hackers had to remember how many DubCoins they had.

@hacker_anon · DubHacks Slack"How many Dubcoins do I have?"

Disconnected

Staff had to match a hacker's balance to available prizes manually.

@hacker_anon · DubHacks Slack"I showed up solo and spent the first 2 hours just walking around asking people what they knew. Felt like a job fair with no resumes."
solution

The Hacker Profile, in full.

The Hacker Profile gives every hacker visibility — and gives staff a one-tap redemption flow.

Hacker profile screens

Personalized Welcome

Greets each hacker by name with their live Dubcoin balance front and center.

Personalized Welcome screen in the DubCoin app

Toggle between views

Switch from scanning to redeeming DubCoins.

Toggle between views screen in the DubCoin app

Scan QR codes

Earn DubCoins by scanning QR codes at workshops.

Scan QR codes screen in the DubCoin app

Personal QR code

Every hacker gets one. Staff scan it at the prize table — no typing, no Excel.

Personal QR code screen in the DubCoin app

Live earn notifications

Congrats, you just earned 15 Dubcoins from this workshop.

Live earn notifications screen in the DubCoin app

Activity feed

A full log of every event attended and every coin earned.

Activity feed screen in the DubCoin app
IMPACT

Staff could focus on hackers, not spreadsheets.

The 2025 distribution ran without the chaos that defined 2024. What took three hours became a scan-and-tap flow.

300%Decrease in DubCoin Distribution Time.
ZeroManual Excel edits required.
Fewer questionsFrom hackers, staff reported.
reflection

Our constraints shaped the design.

We had a whole self-checkout idea that got cut because the tech wasn't there yet. But the thing we built instead — scan, tap, redeem — was cleaner. Sometimes the constraint does the design thinking for you.

Photo of two DubHacks staff members smiling together after the event
NEXT STEPS

Where the DubCoin system goes from here.

01
Collect feedback from hackers.We shipped it — now we need to hear from the people who used it. What worked, what was confusing, what they actually wanted.
02
Strengthen the staff-side experience.We focused heavily on the hacker side. The staff flow still needs work — specifically, there's no safeguard if a staff member accidentally taps a redemption. That needs an undo or a confirmation step before it goes any further.
03
Refine the visual design.The system works. Now we make it feel as good as it functions.